Privacy policy — Paddy Power UK editorial site

This notice describes how we handle personal data on this informational website published alongside the Paddy Power brand story. It does not replace the privacy policy of Flutter’s licensed Paddy Power gambling products, which act as independent data controllers for play accounts, verification documents and transactional records. If you hold a betting or casino wallet with the operator, their controller notice and in-product privacy tools govern that relationship. Here we explain what happens when you browse articles, submit a contact form, subscribe to optional updates, or otherwise interact with our lightweight editorial stack.

Who is responsible

The entity named in site configuration as the publisher of this guide exercises control over the files and services on this hostname. We appoint processors—such as hosting providers, email delivery services and analytics vendors—under written terms that limit reuse of your information. We do not sell personal data to data brokers and we do not build shadow profiles for the purpose of gambling advertising on behalf of third parties.

Data we collect

Automatically, servers and analytics tools may log IP addresses, user-agent strings, coarse geographic inference, referrer URLs, timestamps and on-page events such as scroll depth or outbound clicks. When you email us, we retain message content, headers and our replies for as long as needed to resolve the thread or satisfy legal retention duties. Optional newsletters collect email addresses and preference flags you explicitly supply. We minimise form fields and avoid asking for special-category data unless law demands it in a specific workflow.

Legal bases (UK / GDPR-style framing)

We rely on legitimate interests for site security, fraud screening at the infrastructure layer, and aggregated analytics that improve readability. Where required, we obtain consent for non-essential cookies or marketing emails through clear affirmative actions. Legal obligations may compel us to retain certain correspondence—for example if a regulator requests evidence we hold. You may object to some processing where law allows, and we will balance your rights against our needs.

Cookies and similar technologies

Essential cookies maintain session stability or remember cookie-banner choices. Analytics cookies help us see which explainers perform well. Where implemented, our banner lets you refuse non-essential categories without breaking core navigation. Browser settings can also block cookies, though some features may degrade.

Sharing and subprocessors

Infrastructure vendors process data only to deliver this site. Email providers transmit messages you send us. Analytics platforms may operate on aggregated or pseudonymised event streams. Contracts require confidentiality, security measures appropriate to risk, and deletion or return obligations when services end. International transfers, if any, use mechanisms recognised under UK GDPR such as the UK extension to standard contractual clauses.

Retention

Server logs rotate on a schedule appropriate to security investigations. Email threads may be archived longer when they document corrections or legal requests. Newsletter data persists until you unsubscribe and a short grace period elapses, unless law requires longer storage.

Your rights

Depending on jurisdiction, you may request access, rectification, erasure, restriction, portability or objection. Contact the privacy mailbox referenced alongside site support email, specifying your request type and hostname. We may verify identity before disclosing information. You may complain to a supervisory authority; in the UK this is typically the Information Commissioner’s Office.

Children

Content targets adults of legal gambling age in their region. We do not knowingly collect personal data from minors. If you believe a child submitted information, contact us for prompt deletion.

Updates

We may revise this policy when products or law change. Material updates will be reflected in the on-page date where we maintain one, or announced via a short site notice. Continued use after changes constitutes acceptance of the revised terms where law permits.